Relax Gaming

Relax Gaming, the iGaming aggregator and supplier of unique content, has announced a new partnership with next-generation live casino provider Imagine Live.

Through the agreement, Imagine Live will join Relax Gaming’s Powered By Relax (P2P) programme, gaining access to Relax’s extensive distribution network of tier-one operators and regulated markets worldwide.

Imagine Live provides premium live dealer games and immersive game show experiences and has over 200 live tables in action, with multi-language content tailored for and delivered to 16 regulated markets globally including the UK, Malta, Sweden, Romania, Belgium, Greece and Brazil.

The supplier has integrated AI-driven solutions for security, risk and real-time dealer behaviour into its platform, providing additional peace of mind for operators alongside its consistently high-performing live casino content.

By adding Imagine Live to its platform, Relax Gaming presents its operator partners with a new range of immersive products while strengthening the aggregator’s position as a key distribution partner for forward-thinking developers.

Jennifer Buttigieg, Head of Commercial & Partnerships at Relax Gaming, said: “Imagine Live has quickly established itself as a provider that challenges conventions within the live casino space. Its blend of premium table games, original game-show content and cutting-edge studio production makes it a valuable addition to our Powered By Relax programme.

“At Relax Gaming, we are always looking to partner with studios that bring something genuinely different to operators, and Imagine Live’s approach to innovation and player engagement does exactly that.

“We are excited to welcome Imagine Live to our aggregation platform and support the continued growth of its live casino business by connecting it with operators across key regulated markets worldwide.”

Nadiya Attard, CCO at Imagine Live, added:  “This partnership marks an important next step in Imagine Live’s international growth strategy, as we continue to strengthen our position within the global live casino market. With our rapidly growing portfolio of live tables and premium game show experiences, joining forces with a tier-one aggregator like Relax Gaming was a natural next step for our business.

“Relax Gaming's proven track record, extensive operator network and commitment to quality make it the ideal partner for our next phase of growth. By joining the Powered By Relax programme, we are further enhancing our ability to scale internationally across key regulated markets, and bring our distinctive live casino experiences to a much wider global audience.

“We are excited to begin this partnership and look forward to working more closely with the Relax team to introduce players to the high-quality live casino and game-show experiences that define the Imagine Live brand.”

ENDS 

About Relax Gaming/RLX Gaming   

Relax Gaming Group was founded in 2010 with the goal of simplifying B2B content delivery for the modern iGaming landscape. With business simplicity and collaboration central to its ethos. Its rapid and sustained expansion has been conceived in order to deliver unparalleled global reach.  

Via a quick one-time integration, Relax Gaming now provides access to a roster of 4,000+ casino games to 700+ operator brands with a diverse range of proprietary products, including Poker, Bingo and its own extensive slot portfolio. High-quality aggregated content from more than 70 partner studios, is provided through its selected Silver Bullet (commercially represented) and Powered By Relax (commercially independent) partners.  

Regulated markets are also at the heart of its growth strategy, with licenses held in multiple jurisdictions including: the Alcohol and Gaming Commission of Ontario (AGCO), the Malta Gaming Authority (MGA), the Gibraltar Licensing Authority (GGC), the UK Gambling Commission (UKGC), the Romanian National Gaming Office (ONJN), the Hellenic Gaming Commission (HGC) and the Swedish Gambling Authority (SGA). In addition to licensed operations, Relax Gaming fully supports regulated markets such as Colombia, Spain, Mexico, Denmark, Italy, Estonia and Latvia.  

About Imagine Live

Imagine Live is a live casino provider delivering premium live dealer games and game show experiences for operators across regulated markets worldwide. Launched in 2022, the company has built a strong global presence with over 200 tables across studio facilities in Armenia, Romania and Spain, totalling more than 18,000m² of dedicated live casino space, and holds licences with the UKGC, MGA, ONJN, HGC and a number of other regulatory authorities. Rather than chasing technology for its own sake, Imagine Live focuses on what operators actually need: reliable, high-quality content that performs. Where technology adds value, the company adopts it, using AI across its studio operations to improve consistency, manage risk and raise the standard of every session. The outcome is a product built on trust, backed by the infrastructure and compliance framework to support operators at any scale.